Target: uol.com.br
"A Digital Junkyard of Overwhelm"
0/100
*Score based on automated heuristic analysis of over 50 UX, SEO, and Copywriting data points.
Dumpster Fire 🗑️🔥
UOL's website is like walking into a Brazilian digital favela—chaotic, overwhelming, and packed with so much stuff you don’t know where to look first. With 192 images and 589 links, it’s a visual and navigational assault. The homepage is a Frankenstein’s monster of news snippets, ads, and services, all fighting for your attention like street vendors at a carnival.
- Design from 2005: The layout looks like it was last updated when flip phones were cool. Cluttered, crammed, and zero breathing room.
- SEO Overkill: The meta description is a mouthful of corporate jargon that says nothing. Is this a news site? A tech portal? A hosting service? No one knows.
- CTA Spam: The main CTAs are buried under a tsunami of links and services. 'Assine UOL' is repeated like a desperate street hawker.
- News vomit: The headings read like a frantic news ticker on steroids. Dólar, Anvisa, Corinthians, Trump, Bad Bunny… pick a lane!
- Mobile Nightmare: With this much clutter, good luck navigating on a phone without zooming in and out like a tourist with a paper map.
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UX Issues